The Stack
Tools & Platforms
Every campaign is only as sharp as the tools behind it. Here is the platform stack we plan, launch, measure, and optimize with — end to end.
01 — Paid Search
Google Ads
Intent-driven search and shopping campaigns that put your brand in front of buyers at the exact moment they’re looking. We structure accounts for clean data, tight keyword targeting, and budget that flows to what converts.
02 — Programmatic & Display
DV360 & Search 360
Enterprise-grade demand-side buying and cross-engine search management. DV360 opens premium programmatic inventory across the open web, video, and connected TV, while Search 360 centralizes bidding and reporting across search platforms in one command center.
03 — Measurement
Google Analytics, Campaign Manager & Tag Manager
The measurement backbone. Analytics reveals how audiences behave on-site, Campaign Manager de-duplicates conversions across every channel, and Tag Manager keeps tracking clean and deployable without waiting on dev cycles. Together they turn activity into decisions.
04 — CRM & Automation
Salesforce, HubSpot, Mailchimp & ActiveCampaign
Where leads become relationships. We connect Salesforce and HubSpot for pipeline visibility and closed-loop reporting, then run lifecycle and nurture flows through Mailchimp and ActiveCampaign — so the right message reaches the right contact at the right stage, automatically.
05 — Social Advertising
Facebook, Twitter & LinkedIn Ads
Full-funnel social from awareness to acquisition. We build audiences on Facebook for scale and retargeting, drive conversation on Twitter, and reach decision-makers with precise B2B targeting on LinkedIn — each channel matched to the objective it actually delivers.
06 — Creative & Content
Canva, WordPress & Adobe Premiere Pro
Ideas turned into assets that ship. Canva powers fast, on-brand social and display creative, WordPress builds the landing pages and content that campaigns point to, and Adobe Premiere Pro produces the polished video that stops the scroll.
