Driving measurable ROI through data-driven digital strategies for global automotive and utility brands.
Jaguar Land Rover South Africa & Sub‑Saharan Africa
Role: Digital Marketing Specialist
Challenge: Align multi‑market dealer and brand objectives across paid media and owned digital channels.
Strategy: Cross‑channel framework for Google, META and YouTube; standardized GA4/GTM tagging; streamlined retailer guidance.
Execution: Always‑on Campaigns and launch campaigns; site UX improvements ; reporting cadences for leadership.
META ROAS 281% Google Ads CPA Decreased by 22% Site traffic Increased by 25% YoY
Medial Spend R90m Yearly
Philips Personal Health (France & Nordics)
Role: Google 360/SEA 360 Campaign Manager
Challenge: Manage multilingual campaigns across FR, Nordics and Benelux with centralised measurement.
Strategy: SEA 360 structures, audience layering, locale testing, and unified dashboards.
Execution: Bids/budgets, creative rotations, feed optimisation.
CTR Increased by 18% CPC Decreased by 15% ROAS 410%
Media budget: R1.3m monthly
CambriLearn (Online Homeschooling) (Dec 2019 – Jan 2021)
Role: Senior Digital Marketing Manager
Challenge: Drive enrollments with limited budgets while integrating Salesforce and analytics.
Strategy: Funnels on Google & META, GA/CRM integrations, Mailchimp nurture.
Execution: Executive reporting, landing tests, creative iteration.
Client Base increased by 42% CPL decreased by 30% Leads increased from 200 → 500 increase per month
MindShare (Mazda, SAGE, Sanofi, Lufthansa) (Jul 2019 – Nov 2019)
Role: Senior Biddable Specialist
Challenge: Activate performance across Google Ads, DV360, Facebook/Instagram, Twitter.
Strategy: Full‑funnel planning, frequency controls, consolidated reporting.
Execution: Setup, pacing, optimisation; weekly insights.
DV360 CTR Decreased by 25% CPM decreased by 18% ROAS 880%
iClick Marketing (Dis‑Chem, Tsogo Sun & SMEs) (2017 – 2019)
Role: Senior Digital Campaign Manager
Challenge: Scale paid media for retail & hospitality efficiently.
Strategy: Audience segmentation, creative testing, RTB bookings; media schedules.
Execution: Daily optimisation, reporting, stakeholder coordination.
Dis‑Chem CPA Decreased by 20% Tsogo Sun ROAS 1250%
MTN – MyMTN App Download Campaign (5‑month campaign)
Role: Digital Marketing Specialist
Challenge: Drive MyMTN app downloads across devices while keeping CPD below R30.
Strategy: First‑to‑market Google UAC; smartphone targeting on Search, Display, YouTube, in‑app.
Execution: Multi‑platform UAC structure, creative variants, budget pacing; continuous optimisation.
Impressions 33,000,000 Clicks 323,000 App Downloads 49,735 Cost Per Download R14.69 (50% below benchmark)
Dis‑Chem – Beauty Fair Promotion (Sep–Oct 2017)
Role: Performance Lead
Challenge: Demonstrate digital’s effectiveness to drive sales & ROI across online and in‑store channels.
Strategy: Google Search, Shopping, Display, Mobile Display, Location Ads, Facebook Paid Ads.
Execution: Multi‑channel mix targeting high‑intent audiences; conversion‑focused placements.
5.9M Impressions 56,000 Clicks R1.2m Revenue 1280% ROI
Dis‑Chem – Baby Savings Promotion (Mar–Apr 2019)
Role: Performance Lead
Challenge: Drive awareness and conversions for Baby Savings across online and in‑store channels.
Strategy: Google Search, Display, Shopping, Location Ads targeting parents; responsive display.
Execution: Keywords, mobile location banners, product‑level shopping ads.
Impressions: 773,000 Clicks 5,842 CPC 30% below benchmark Online Sales: 1,198 Revenue: R1,852,878.01 ROAS: 1200%
Dis‑Chem – Low Price Savings Promotion (Apr–May 2019)
Role: Performance Lead
Challenge: Promote low‑price deals online & in‑store, driving conversions & footfall.
Strategy: Google Search & Shopping focused on high‑intent keywords & top products.
Execution: Optimised CPC bidding & product targeting.
Impressions 2 400 000 Clicks 332,392 CTR 13.5% Online Sales 2 168 Revenue R5 184,747.43 ROAS 1298%
HOMEPAGE 