Selected Work
Driving measurable ROI through data-driven digital strategies for global automotive and utility brands.
A record of performance campaigns across paid media, analytics and cross-channel strategy — each with the challenge, the approach, and the results.
AFRIPOWER UTILITY PARTNERS
Role: Digital Marketing Manager
Challenge: Align multi‑market dealer and brand objectives across paid media and owned digital channels.
Strategy: Cross‑channel framework for Google, META and YouTube; standardized GA4/GTM tagging; streamlined retailer guidance.
Execution: Always‑on Campaigns and launch campaigns; site UX improvements ; reporting cadences for leadership.
Results
META ROAS 281% Google Ads CPA Decreased by 22% Site traffic Increased by 25% YoY
Video walkthrough coming soon.
Philips Personal Health (France & Nordics)
Role: Google 360/SEA 360 Campaign Manager
Challenge: Manage multilingual campaigns across FR, Nordics and Benelux with centralised measurement.
Strategy: SEA 360 structures, audience layering, locale testing, and unified dashboards.
Execution: Bids/budgets, creative rotations, feed optimisation.
CTR Increased by 18% CPC Decreased by 15% ROAS 410%
Media budget: R1.3m monthly
Video walkthrough coming soon.
CambriLearn (Online Homeschooling) (Dec 2019 – Jan 2021)
Role: Senior Digital Marketing Manager
Challenge: Drive enrollments with limited budgets while integrating Salesforce and analytics.
Strategy: Funnels on Google & META, GA/CRM integrations, Mailchimp nurture.
Execution: Executive reporting, landing tests, creative iteration.
Client Base increased by 42% CPL decreased by 30% Leads increased from 200 → 500 increase per month
Video walkthrough coming soon.
MindShare (Mazda, SAGE, Sanofi, Lufthansa) (Jul 2019 – Nov 2019)
Role: Senior Biddable Specialist
Challenge: Activate performance across Google Ads, DV360, Facebook/Instagram, Twitter.
Strategy: Full‑funnel planning, frequency controls, consolidated reporting.
Execution: Setup, pacing, optimisation; weekly insights.
DV360 CTR Decreased by 25% CPM decreased by 18% ROAS 880%
Video walkthrough coming soon.
iClick Marketing (Dis‑Chem, Tsogo Sun & SMEs) (2017 – 2019)
Role: Senior Digital Campaign Manager
Challenge: Scale paid media for retail & hospitality efficiently.
Strategy: Audience segmentation, creative testing, RTB bookings; media schedules.
Execution: Daily optimisation, reporting, stakeholder coordination.
Dis‑Chem CPA Decreased by 20% Tsogo Sun ROAS 1250%
Video walkthrough coming soon.
MTN – MyMTN App Download Campaign (5‑month campaign)
Role: Digital Marketing Specialist
Challenge: Drive MyMTN app downloads across devices while keeping CPD below R30.
Strategy: First‑to‑market Google UAC; smartphone targeting on Search, Display, YouTube, in‑app.
Execution: Multi‑platform UAC structure, creative variants, budget pacing; continuous optimisation.
Impressions 33,000,000 Clicks 323,000 App Downloads 49,735 Cost Per Download R14.69 (50% below benchmark)
Video walkthrough coming soon.
